My journey began in Norway when I was 17 years old. I suffered from depression that took hold on me for the last years, which made me stay in bed constantly, thinking that this was it. This was my life, and it was all dark.
Out of nowhere, I was asked to participate in a documentary show named “SWEATSHOP, deadly fashion”. Being a lost 17 year old girl without any care for anything, I saw this as an opportunity to make a difference. I wanted to go away.
This is where my journey began. From being a spoiled, depressed 17 year old girl, to a 22 year old successful blogger, TV personality, fighter and author for my own book “Bare en natt til” about my heartbreak, depression and my way out. I’ve come a long way, but my journey has just begun.
When I came to Cambodia I could not understand what I was a part of. I thought that this was their life. What could I possibly do with this? Then something changed. Something in me changed, and I fought for many years against the biggest clothing brands in the world. I was mad, and something in me could not let this go. Sweatshop went viral and was shown on schools worldwide. The show was also awarded “Gullruten” in Norway for its strong message and comprehensive documentation of the “dark sides” in the clothing industry.
The following years, I’ve been asked if I would like to do collaborations with different brands all over the world. The sad truth is, not a single company could provide sufficient documentation that their workers was treated with the respect and salary they really deserve. That is why I had to do it myself.
With hard work, dedication, an amazing team and a lots of LOVE, the dream has finally become a reality. Our values believe in equal rights, and all of our garments are made under good conditions in Portugal. I’ve visited the factory to make sure that everything is according to my requirements and standards.
My vision with Knust Porselen is to set an example towards other brands on how we should treat our workers. The biggest dream? To have my own factories in poor countries like Cambodia and treat the workers with love and respect. I want to give them an opportunity and to rewrite fashion history.
Anniken Englund Jørgensen